McKinsey & Company estimates that gen AI could add up to $275 billion of economic potential to apparel, fashion and luxury sectorsâ operating profits. As a result, 73 percent of fashion executives expect to prioritise gen AI this year, as cited in BoF and McKinseyâs State of Fashion 2024 report.
Presented by The Business of Fashionâs head of content strategy, Robin Mellery-Pratt, and senior associate of content strategy, Shenel Wickramaratne, the BoF Careers event distilled the key insights from BoF Careersâ latest white paper â Incorporating Generative AI Into the Fashion Workplace, to provide tangible industry intelligence to its careers community.
BOF Fashion executives cocktail Adrien Le Masle, talent acquisition officer at Louis Vuitton and Millie Aoki de La Valette, head of creative talent acquisition at Louis Vuitton. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Irene Rossi, group employee engagement senior manager at Kering, Louise Caro, employee engagement and employer brand director at Kering, Scarlett Zhang, regional employee engagement supervisor at Kering, and Tatiana Orozco, WW talent acquisition manager at Saint Laurent. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Sofia de Sayve, global head of talent acquisition at Christian Dior Couture, and Conor OâSullivan, global talent manager of early talent at Christian Dior Couture. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Sadr Benslimane, e-commerce director at Rabanne. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
BOF Fashion executives cocktail Johanna Dray, senior talent acquisition manager at Coty. (Pierrick Rocher/BFA.com/Pierrick Rocher/BFA.com)
Robin Mellery-Pratt, head of content strategy at The Business of Fashion and Shenel Wickramaratne, senior associate of content strategy at The Business of Fashion. (Pierrick Rocher/BFA.com)
Trusted by over 300 of the industryâs leading companies including Tiffany & Co., Aesop, Tory Burch, Ralph Lauren and Gap Inc., BoF Careers offers access to a highly-engaged, global talent pool across all levels of seniority, encompassing a vast range of industry disciplines, with over 125K monthly active users.
BoF Careers allows you to tap into a global talent pool of fashion professionals in all major international fashion and beauty hubs. Click here to find out how to become a BoF Careers Partner on behalf of your team or organisation or get in touch with a member of the BoF Careers team to discover opportunities around employer branding, advertising and more.
Jill Leon is a writer who covers the news. She writes about politics, health, business, and finance. She also enjoys traveling, hiking, and spending time with her family.
