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GM brings in new CEO to steer troubled Cruise robotaxi service while Waymo ramps up in San Francisco


General Motors on Tuesday named a veteran technology executive with roots in the video game industry to steer its troubled robotaxi service Cruise as it tries to recover from a gruesome collision that triggered the suspension of its California license.

Marc Whitten, one of the key engineers behind the Xbox video game console, will take over as Cruise’s chief executive nearly nine months after one of the service’s robotaxis dragged a jaywalking pedestrian — who had just been struck by a vehicle driven by a human — across a darkened street in San Francisco before coming to a stop.

That early October 2023 incident prompted California regulators to slam the brakes on Cruise’s robotaxis in San Francisco after previously giving the driverless vehicles approval to charge for rides throughout the second densest city in the U.S., despite objections of local government officials who cited flaws in the autonomous technology.



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