Golden State Valkyries Name OLLY As Official Health & Wellness Partner

The Golden State Valkyries, the WNBA’s newest franchise, have announced a multi-year partnership with OLLY, a leading San Francisco-based wellness brand. As part of the agreement, OLLY becomes a Founding Partner and the Official Health & Wellness Partner of the tea, marking the first time a vitamins, minerals, and supplements (VMS) brand has partnered with a WNBA franchise in this capacity.

More than a branding deal, the collaboration reflects a shared vision between OLLY and the Valkyries: to promote well-being, elevate mental health conversations, and engage meaningfully with the Bay Area community.

“From day one, our commitment has been to build a team that not only excels on the court but also uses its platform to make a positive impact,” said Valkyries President Jess Smith. “OLLY’s dedication to well-being, particularly their focus on mental health awareness, aligns perfectly with this core value. We believe this partnership, rooted in the strength and innovation of the Bay Area, will empower us both on and off the court as we champion holistic health within our communities.”

Founded a decade ago with a mission to make wellness more accessible, OLLY has become known for its science-backed products supporting sleep, stress, women’s health, immunity, and more. The brand brings its expertise to the WNBA through a partnership that prioritizes purpose and community engagement.

“At OLLY, we’re obsessed with women’s wellness and breaking down the stigma around mental health,” said Renee Fuller, OLLY’s Vice President of Marketing. “Partnering with a like-minded organization like the Valkyries is the ideal intersection of our values. We’re ready to combine efforts to tackle stigma, change perceptions, and ultimately drive important conversations together with this exciting organization.”

Golden State Valkyries: Fan-Focused Wellness Initiatives

The partnership will bring a variety of health-focused activations and events to the Valkyries’ inaugural season, including:

• Mental Health Awareness Night (June 25): A dedicated game night aimed at encouraging open conversations around mental health. The initiative will include immersive fan experiences and digital storytelling leading up to and during the game.
• Mental Health PSA: A joint video message from OLLY and the Valkyries will be played on the Chase Center’s centerhung screen during games and shared widely across social media platforms to encourage fans to prioritize mental wellness.
• Back to School Night (August 6): The first 10,000 fans in attendance will receive a limited-edition Valkyries backpack, provided by OLLY.
• Product Sampling and Activations: Throughout the season, fans will have opportunities to explore OLLY wellness activations and try products at Chase Center.

The collaboration will also include a mental health panel featuring players, wellness leaders, and community advocates to spark deeper conversations about health, balance, and performance.

A Strong Start For The Golden State Valkyries

OLLY joins an impressive list of Valkyries Founding Partners, including CarMax, JPMorgan Chase, Kaiser Permanente, Sephora, and United Airlines. As the WNBA’s 13th team, the Valkyries are setting an early tone that combines elite-level basketball with a purpose-driven brand.

Inspired by the fearless warrior women of Norse mythology, the Golden State Valkyries represent strength, confidence, and forward momentum. Based in Oakland and playing home games at San Francisco’s Chase Center, the team enters the 2025 season with a clear vision of what it means to lead both on and off the court.