Skincare Label Dieux Appoints New CEO

Ryan Scott has been appointed chief executive of TikTok favourite skincare label Dieux, the company announced today. Beauty influencer Charlotte Palermino, who co-founded the company in 2020 and previously held the CEO position, will step into the new role of chief brand officer.

Scott joins Dieux from Tatcha, the Japanese-inspired skincare company he worked at for nine years, most recently as president and chief people officer. During his tenure, the brand launched into Sephora, as well as the UK and Chinese markets. Dieux hopes to follow a similar trajectory, scaling the brand and solidifying its market position.

”Short term, my priorities are building out the organisation and infrastructure to support growth,” Scott told The Business of Beauty, with an emphasis on staffing out the company and hiring for roles like a director of DTC. “The goal with Dieux is to build what we call a 100-year brand.”

Palermino, an aesthetician and former editor at Snapchat, co-founded Dieux with cosmetic chemist and Skinceuticals alum Joyce de Lemos and creative director Marta Freedman, who recently left her full-time role at the company to focus on other projects, like the gifting suite Air Milkshake and cannabis brand Angel Therapy, but remains a co-owner. Named for a Francophonic take on the word “dew”, the label launched on the strength of Palermino’s online recommendations with a selfie-friendly set of sage reusable undereye masks.

A seven SKU product range, including a “Baptism” cleanser and the “Instant Angel” moisturiser, combines playful design with clinically effective formulas. The brand hit $2 million in sales its first year, Palermino told BoF in 2021, and broke eight figure sales in 2023, with the brand reporting 45 percent growth year-on-year. In March 2024, Dieux launched on Sephora’s website and in 714 doors nationwide. Initially funded by friends and family, Dieux took on investment from Redo Ventures and True Beauty Ventures in 2022.

”At the end of last year, it became clear that Dieux was scaling rapidly through our organic channels,” Palermino said in a statement. “With a Sephora launch on the horizon, the decision to begin the search for a seasoned CEO felt like the obvious next step.” In her new role, Palermino will focus on “storytelling, brand development, and education.”

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